Milaap uses WhatsApp and voice-based verification to onboard construction workers with limited literacy in their native languages. No app downloads, no typing required.
Meeting workers where they are with familiar technology
Simple 7-step process completed in under 5 minutes
Workers find our WhatsApp number through social media campaigns (Facebook, Instagram) or referrals from other workers. They send a simple "Hi" to start.
Entry Point: Social Media → WhatsAppBot sends welcome message with language options. Worker replies with number (1-7) or language name. All subsequent messages are in their chosen language.
Bot asks simple questions one at a time. Worker responds naturally in their language.
System schedules a phone call within 24 hours. Worker receives confirmation message in their language explaining what to expect during the call.
Call scheduled within 24 hoursIVR system calls worker in their preferred language. Asks detailed questions about work experience, skills, and availability. All responses are recorded for admin review.
Questions Asked:
Admin team reviews WhatsApp conversation data and listens to voice recordings. They verify authenticity and approve or reject the worker profile.
Upon approval, worker profile is automatically created with all collected data. Worker receives WhatsApp notification and can now receive job offers from UAE employers.
Ready to Receive Job OffersRobust system built for scale and reliability
• Webhook endpoint: /api/whatsapp/webhook
• Receives and processes messages asynchronously
• State machine manages conversation flow
• Supports text, audio, image, video messages
• Message logging for compliance and review
• Integration with Twilio/Exotel/Knowlarity
• Multi-language voice prompts
• Call recording and storage in S3
• Response transcription (optional)
• Call status tracking and retry logic
• UTM parameters for Facebook/Instagram
• Unique referral codes per campaign
• Conversion funnel analytics
• ROI calculation per campaign
• Real-time metrics dashboard
• Review WhatsApp conversation history
• Play voice call recordings
• One-click approve/reject workflow
• Automatic profile creation on approval
• Verification notes and audit trail
No Literacy Barrier
Voice-based verification means no typing required
Familiar Platform
Uses WhatsApp they already know and trust
Native Language
Complete process in their comfortable language
Quick Registration
Under 5 minutes to complete WhatsApp chat
Higher Conversion
Lower barrier = more completed registrations
Viral Growth
Easy sharing via WhatsApp groups and status
Better Data Quality
Voice verification reduces fake profiles
Cost Effective
No SMS costs, automated conversation handling
Access the admin portal to review pending WhatsApp registrations and phone verifications